PVRIS releases their first song of the year – “Burn The Witch”, a powerhouse all-female collab with Canadian rapper Tommy Genesis and experimental DJ/producer/vocalist Alice Longyu-Gao (featured artists) as well as the track’s co-writer, Kanner. The culture curators are a lethal combo with the sinister new track, which sees Gunnulfsen’s signature production flair elevated to new extremes. Fans can listen to “Burn The Witch” here.
Historically, men have feared and persecuted women’s power and magic, but, propelled by unstoppable punk, political, and raucous energy, the song is a testament to each artist’s unique creative vision and the power of female collaboration. “Burn The Witch” marks PVRIS’ first release of 2024, and will serve as the lead single to PVRIS’ forthcoming project, due later this year via Hopeless Records. The project is the follow-up to her critically-acclaimed fourth studio album, ‘EVERGREEN’, which debuted at #1 on the UK Official Top Rock & Metal Albums chart.
Lyndsey Gunnulfsen of PVRIS shares of the track, “I’ve been a huge fan of both Tommy and Alice for quite a while so it was an absolute dream to not only have them on a track together but to also get to be crafting the production around their parts.”
On the project, Gunnulfsen flexes full authority, with “Burn The Witch” marking her first fully self-produced release, a feat she has been working towards over PVRIS’s entire decade-long career.
She explains, “The track was produced and recorded around the world while on tour and in between tours at the end of last year. I started the track for fun in a coffee shop in Ashland Oregon on an off-day on the Godless/Goddess tour (where I met Tommy Genesis). Started working on some of the parts with Kanner at my home studio in LA before leaving for tour.”
“Soon after, amidst travels, I worked on completing it in various locations including the tour bus. I sneakily recorded some of the live drums for the track during our breaks at rehearsals in London, connecting some of our live-show drum mics to my interface and creating loops for certain sections. Soon after that, Tommy and Alice sent their parts virtually and I worked on piecing everyone’s parts together while we were finishing up on tour in Europe. I set up a little travel studio in Bath (UK) and Sydney AUS to get that done and track a few other remaining parts. This track was finished on my parents’ couch the night I flew in for the holidays.”
In addition to featuring a handpicked curation of genre-bending female artists on this upcoming release, the project initiative continues structurally, with exclusively hiring female writers, mixing engineers and mastering engineers to be a part of the music from start to finish. For Gunnulfsen, this pledge encompasses all female, female-identifying, trans, and non-binary musicians.
“At its core, I just wanted to make a fun project full of some bad bitches in music that I love and create a space where we can express whatever we want and get to experiment sonically. I didn’t want to be overly precious about it, I just want to have fun and free flow!” But this has a deeper intention. Speaking on a decade in the industry, Gunnulfsen adds, “It should be noted that while there are already so many iconic and incredible female producers, writers, engineers etc. out there (I’m no trailblazer here), there is nowhere near the amount that there should be. This isn’t even something to debate, go look at the statistics.”